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THOMAS' BREAD
Class Campaign | Account Management, Strategy
A campaign to create brand awareness of Thomas' Bread among Canadian consumers and promote their unique flavour varieties.
BRIEF
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CHALLENGE
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TARGET AUDIENCE
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INSIGHT
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IDEA STATEMENT
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BIG IDEA
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EXPERIENTIAL
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SOCIAL MEDIA
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CAMPAIGN STRATEGIC SUMMARY
Bibliophiles across the globe are passionate about reading and want to connect with other readers to share their love of books.
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