Marketing and Communications Freelancer | Hamilton Chamber of Commerce
Jul 2024 - Sep 2024 | Hamilton, ON
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• Planned and organized promotional media and content for Hamilton Day 2024​​
• Collaborated with internal and external teams to successfully execute a city-wide marketing campaign, ensuring seamless project delivery
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Communications Assistant ​ | McMaster University
May 2023 - May 2024 | Hamilton, ON
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• Promoted McMaster's Faculty of Humanities to stakeholders with a consistent voice in digital communications, aligning with McMaster's identity and brand guidelines
• Increased social media engagement by producing engaging video content, social media graphics, and writing articles and copy for social media marketing
• Gained experience in photography, videography, and photo/video editing, assisting in capturing events and lectures across McMaster, including Humanities 2023 Convocation, Welcome Week, and May@Mac Open Houses
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Digital Marketing Consultant ​ | MiBowl Meal
Jan 2024 - Apr 2024 | Toronto, ON
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• Developed multi-channel digital ad campaign for RootedThroughFood campaign initiative
• Designed graphic and video assets for new product launch promotion for Instagram and traditional marketing materials
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Marketing and Special Initiatives Assistant ​| Hamilton Chamber of Commerce
Sep 2023 - Dec 2023 | Hamilton, ON
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• Helped team execute a successful marketing campaign for a city-wide event in Hamilton
• Produced original video content towards our social media marketing strategy, including Reels, hero ads, and a Metrolinx digital ad
• Maintained brand consistency in communications and visual materials
• Prepared written marketing materials, incorporating key messaging according to marcom plan
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Teaching Assistant for CMST 1A03 Intro to Communications ​| McMaster University
Jan 2023 - Apr 2023 | Hamilton, ON
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• Promoted open communication between students and the teaching team through frequent email and verbal communication.
• Supported a class of ~50 students' learning by providing constructive feedback and addressing individual learning needs.
• Applied academic knowledge to grade students' assignments, answer questions about course material, and respond to emails.
